023: Jonathan Pototschnik – The Lawn Care Millionaire
Jonathan Pototschnik, The Lawn Care Millionaire, is one of the founding partners of City Turf and a founding member of ServiceAutopilot. Commercial or residential? Where’s the real money at? Jonathan and Stan bust some common myths and really dig into making money in the lawn care industry. Jonathan started out at a young age, mowing lawns while his mom waited for him in the car. Before long, Jonathan found himself making more money than his teachers. But he still wasn’t completely satisfied. After leaving the industry and having a short stint in software, Jonathan came around full circle and again began a lawn care business. His focus quickly switched from commercial to almost all residential. Jonathan ditched the contracts, honed his company’s sales techniques and streamlined a number of processes which free up his time and his money. He’s gotten so good at his model in fact, that he now services over 5,000 clients. That is not a typo. There is a TON of good information in this episode, and we hope you get some awesome strategies to try within your own business.