085: Carl Sorensen – Generate Leads from Your Website
Carl Sorenson is a co-owner in a landscaping company called Island Pro. In the company, Carl’s role is to take care of all marketing. His history is website optimization (SEO) for contractor’s websites.
He was able to generate a huge number of interest and leads, but they weren’t able to give the proper follow up. Following up with customers is a must. If there is a high demand of jobs and a low supply of (good) employees, your prices should go up.
If you want to do SEO on your website, you need to have a lot of pages with good content so Google can find you.
Good website layout:
Header w/”Click to Call”
Content on Left
Contact form on the top right
“Black hat SEO” vs “White hat SEO”
Black hat examples include: thousands of pages, thousands of links, offshore sites
White hat examples include: starting w/good base (Gensis for WordPress), good and lengthy content, what organizations in your community can link to you.
Links from this Episode:
Island Pro Mowing & Landscaping